Multi-Platform Interactive Television Application

I had the privilege of working with GE and Tatung on an exciting project, where I was tasked with designing a next-generation UI/UX for a television product they were developing. I was given complete creative freedom, allowing me to explore various concepts without any technical or hardware constraints.

The design process was extensive, spanning over a year and consisting of multiple milestones. One of the notable achievements was the creation of a unique quasi 3D navigational metaphor, which could be easily rebranded to accommodate any potential content partners. This innovative approach offered a fresh and engaging user experience.

A significant challenge I faced was designing content-heavy screens for browsing, searching, and purchasing various types of content, ranging from movies and music to apps and personal photos. I focused on creating intuitive interfaces that seamlessly showcased the available content and facilitated seamless navigation and interaction.

Ultimately, the project culminated in the delivery of a fully functional prototype. This prototype served two crucial purposes: conducting user testing to refine the design further and showcasing the product's capabilities for sales purposes.

This collaboration allowed me to contribute to the development of a cutting-edge television product, leveraging my design expertise to create a visually appealing and user-friendly UI/UX. I am proud of the outcome and the opportunity to deliver a solution that exceeded expectations.